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MGT3422 - Product and Service Innovation Management

Offering Academic Unit
Department of Management
Credit Units
3
Course Duration
One Semester
Pre-requisite(s)
Course Offering Term*:
Semester B 2024/25

* The offering term is subject to change without prior notice
 
Course Aims
  • Discover and understand the basic concepts in new product design and development.
  • Discover and assess the special requirements of developing new products as opposed to mature products.
  • Discover and assess market environments for new product opportunities, screen and select potential new product ideas.
  • Discover, plan, undertake and evaluate the demand for new product concepts.
  • Discover, develop, implement and evaluate a new product concept.
  • Discover, develop, present and defend a new product proposal in order to gain sponsorship from a Hong Kong company.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 65%
Examination: 35%
Examination Duration: 2 hours
 
Detailed Course Information
MGT3422.pdf