Today's companies are moving from traditional business models to an online-to-offline services model, in which they run their business and provide services using various kinds of online platforms and cloud technologies.  Such online-to-offline services can bring substantial benefits to the business, including reducing costs, increasing scalability, allowing for remote access, reducing the potential impact of system-related disasters, easing implementation, increasing response time, and automating updates; Upon completion of this course, students will be able to design, and manage online-to-offline services and they will ride on the wave of business driven technological environment; Introduce conceptual and applied knowledge about the online-to-offline service strategies, online-to-offline service design, online-to-offline service quality and online-to-offline service technologies; Familiarize students with online-to-offline services relevant for Hong Kong's and the global business environment.