1. Abstract
 (A 150-word description about the course)

In the past years, business-to-consumer (B2C) e-Commerce has grown exponentially. Yet B2C e-Commerce still only represents a fraction of all B2C transactions, so this growth is likely to continue. Cloud computing, social media and the pervasiveness of mobile devices have made it easy for companies to launch an online presence and connect with their customers, leading to ever-increasing competition in B2C e-Commerce; thus, it becomes ever more important for businesses to have well-designed Websites to connect with their customers across a variety of devices. In this course, you will learn about the key concepts of Human-Computer Interaction and visual design, in particular in the context of e-Commerce Website design. In addition, you will develop practical skills in applying these principles and using Web development tools and languages (e.g., HTML, CSS, JavaScript) enabling you to develop effective websites for e-Commerce. Finally, you will learn about critical metrics for evaluating e-Commerce Websites and testing the effectiveness of design changes.