This course aims to introduce the basic tools of game theoretic analysis and microeconomic principles that are useful to study how firms compete with each other in markets and industries; and survey important topics in industrial organization, such as price discrimination, advertising strategy, research and development, collusion, and government regulation. The course also encourages discovery learning in that students use game theoretic analysis and microeconomic principles to analyze topics related to industrial organization in real-life contexts. The project presentation and examinations will reflect their accomplishment in discovery and innovation.