This course aims to:

1. Learn the dominant principles and perspectives on persuasion.

2. Explain the key concepts, theories, and research in the area of persuasive communication.

3. Analyze persuasive messages that occur in both interpersonal and mass mediated contexts.

4. Develop a set of skills in moving from theoretical persuasion analysis to the practical production of persuasive messages in a variety of professional contexts such as public relations, advertising, and health-political campaigns across a range of media.