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CB3602 - Global Business Culture and Management

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Equivalent Course(s)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims


This course aims to provide students with fundamental knowledge of business culture and cross-cultural management. The emergence of heighten market competition, technology transformation and the fast economic growth in globalized business environment suggests an increasing relevance in understanding how business is conducted there. The course is designed to develop students’ communication and problem-solving skills in the international business practices.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 80%
Examination: 20%
Examination Duration: 2 hours
 
Detailed Course Information
CB3602.pdf