The rapid development of the arts and cultural fields in Hong Kong and in the region will require well-trained professionals that can swiftly and efficiently respond to the needs of this evolving field. This course aims to address those needs by building students' writing skills in the production, dissemination and promotion of cultural messages. Students will be required to understand, generate and communicate materials for a variety of cultural contexts and disciplines. This course is a required course of the language component of the major and will focus on the developing and strengthening of students' skills in cultural communication across a range of contexts and disciplines. The course will explore and examine the techniques and processes used in creative persuasive writing for a variety of cultural audiences and markets. Students will apply the principles and techniques introduced in the lectures through writing exercises.