Majors

Marketing

	Advanced Standing I
Major	Marketing 市場營銷
Degree / Award Title	Bachelor of Business Administration in Marketing 工商管理學士(市場營銷)
Offering Academic Unit	Department of Marketing
Normal Period of Study	3 years
Maximum Period of Study	6 years
Credit Units Required for Graduation	93 credit units

Note: The following curriculum information is subject to periodic review and changes.

GE Requirements (21 credit units)Catalogue Term : Semester A 2024/25

		Credit Units
University Requirements	GE1401 University English	3
	GE2402 English for Business Communication	3
	GE1501 Chinese Civilisation - History and Philosophy	3
Distributional Requirements	Take 2 courses from two different distributional areas: Area 1: Arts and Humanities Area 2: Study of Societies, Social and Business Organisations Area 3: Science and Technology Visit the GE website for more course information.	6
College-specified Courses	CB2203 Data-driven Business Modeling	3
	CB2240 Introduction to Business Programming in Python	3

College / School Requirements (42 credit units)Catalogue Term : Semester A 2024/25

1. College Core Courses (36 credit units)

Course Code	Course Title	Credit Units
CB2100	Introduction to Financial Accounting	3
CB2101	Introduction to Managerial Accounting	3
CB2200	Business Statistics	3
CB2201	Operations Management	3
CB2300	Management	3
CB2400	Microeconomics	3
CB2402	Macroeconomics	3
CB2500	Information Management	3
CB2601	Marketing	3
CB3043	Business Case Analysis and Communication	3
CB3410	Financial Management	3
CB4303	Strategic Management	3

2. College Electives (6 credit units) ^#

Course Code	Course Title	Credit Units
AC3202	Corporate Accounting I	3
CB2041	Applications of Game Theory to Business	3
CB3021	Business Discovery Methods	3
CB3041	Financial Statement Analysis	3
CB3044	Introduction to Financial Markets	3
CB3045	Advanced Seminar on Business Case Analysis	3
CB3800	Business Practice Internship	3
CB4605	Business Consultancy Project	6
CS1102	Introduction to Computer Studies	3
IS2021	Big Data Management	3
IS2023	Mobile Applications for Business	3
MA1006	Calculus and Linear Algebra for Business	3
MGT3306	Organizational Behavior and Human Resources Management	3
MKT3601	China Business Environment	3
MS3124	Global Supply Chain Management	3
MS3252	Regression Analysis	3
LW2903	Business and Law	3

# For BBA students, in the case that the same course being offered in the Major and in College Electives, the credit units earned will count only once, for fulfilling the Major requirement, then for fulfilling the College requirement. Students have to take another College elective course to make up for the freed credit units. Students are responsible for ensuring the College and Major requirements are fulfilled to obtain graduation qualification.

For ASI students declaring BBA double major, 6 credits of College Elective will be exempted.

Major Requirements (30 credit units)Catalogue Term : Semester A 2024/25

1. Core Courses (15 credit units)

Course Code	Course Title	Credit Units	Remarks
MKT3602	Marketing Research	3
MKT3603	Consumer Behaviour	3
MKT4606	Strategic Marketing	3
MKT4611	Advanced Marketing Seminar I	3	1.Or MKT4613 Dissertation, subject to the approval by programme leader. 2.The course MKT4611 can be used to fulfil the internship/ consultancy project/research project requirement.
MKT4628	Digital Marketing	3
MKT4613	Dissertation	6	1.Or MKT4611 Advanced Marketing Seminar, subject to the approval by programme leader. 2.Students taking MKT4613 will be exempted from one major elective course.
One of the following courses:
MKT2643A	Active Learning for Professional Marketing	0
MKT1641	Exchange Learning and Reflection	0
MKT1671	Internship I	0
MKT2672	Internship II	0
MKT3673	Internship III	0

B. Electives (15 credit units)

Students who have not declared a stream must choose at least 2 electives from Group A. Students taking the course MKT4613 Dissertation can be waived from this requirement and be exempted from one major elective courses.

Group A

Course Code	Course Title	Credit Units
MKT3607	Design Thinking and Creativity in Marketing	3
MKT3608	Marketing Intelligence and Applications of Analytics	3
MKT4636	Customer Analytics	3
MKT4650	Designing Brand and Customer Experience	3
MKT4652	Designing and Developing Innovative Products	3
MKT4680	Digital Marketing Tools & Analytics	3
MKT4681	Data Strategy for Marketing	3

Group B

Course Code	Course Title	Credit Units	Remarks
MKT4623	Selling and Sales Management	3
MKT4625	Advertising Management and Integrated Marketing Communications	3
MKT4634	Fundamentals of Public Relations	3
MKT4637	Event Marketing	3
MKT4610	Customer Relationship Management	3
MKT3600	China Business Workshop	3
MKT3638	Marketing Internship	3	Either one of (MKT3638 or CB3800), Subject to the approval by programme leader. This course can be used to fulfil the internship/ consultancy project/research project requirement.
CB3800	Business Practice Internship	3	Either one of (MKT3638 or CB3800), Subject to the approval by programme leader. This course can be used to fulfil the internship/ consultancy project/research project requirement.
MKT4604	Marketing in China	3
MKT4605	International Marketing	3
MKT4622	Services Marketing	3
MKT4624	Retail Management	3
MKT4629	Social Media Marketing	3
MKT4633	Cultural Advertising	3
MKT4639	Marketing Diagnostic Residential Trip	3	Subject to the approval by programme leader
MKT4651	Advanced Marketing Seminar II	3	Subject to the approval by programme leader
MKT4674	Advanced Internship	6	Subject to the approval by the programme leader. This course can be used to fulfil the internship/ consultancy project/research project requirement.
	Any ONE Major Core and Elective course from other BBA majors	3

Student can apply to take the electives of one of the following steams instead of the groups of electives above. The application is subject to the approval by programme leader.

B1. Global Marketing Stream

Students taking the course MKT4613 Dissertation can be exempted from one of the stream courses.

Stream Core Courses (12 credits)

Course Code	Course Title	Credit Units
MKT4605	International Marketing	3
MKT3601	China Business Environment	3
MKT4633	Cultural Advertising	3
MGT4227	International Business	3

Stream Elective (3 credits)

Students are required to take ONE course from the list below.

Course Code	Course Title	Credit Units	Remarks
LC2930	Japanese Language - Level 1	3	Subject to the approval by programme leader
LC2973	Korean I	3	Subject to the approval by programme leader
LC2956	Mandarin for Non-Chinese Speakers I	3	Subject to the approval by programme leader
LC2401	French 1	3	Subject to the approval by programme leader
LC2501	German 1	3	Subject to the approval by programme leader
LC2601	Spanish 1	3	Subject to the approval by programme leader

B2. Marketing Analytics Stream

Students taking the course MKT4613 Dissertation can be exempted from one of the stream courses.

Students take any 5 of the following courses:

Course Code	Course Title	Credit Units
MKT3608	Marketing Intelligence and Applications of Analytics	3
MKT4636	Customer Analytics	3
MKT4681	Data Strategy for Marketing	3
MKT4680	Digital Marketing Tools & Analytics	3
IS2502	Social Media and Social Networks	3
IS3100	Techniques for Big Data	3
	Any ONE Major Core and Elective course from BBA IFMG (Only those courses that are offered to CB students), BBA BANL, BBA BDAN,BBA MKT	3