POL2308 - Customer Service in Public and Private Sectors | ||||||||||
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* The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
The aims of the course are to introduce key concepts and theories of customer service and the importance and role of customer service as well as application of customer orientated service strategy to human service professionals. New trends in human service towards understanding quality customer service, customer expectation and customer satisfaction, customer behaviour, marketing research, integrated marketing communications, physical evidence, provisions of value-added service, participation of service users and handling specific customer service issues in service-oriented setting will all be explored. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Continuous Assessment: 50% | ||||||||||
Examination: 50% | ||||||||||
Examination Duration: 2 hours | ||||||||||
Detailed Course Information | ||||||||||
POL2308.pdf | ||||||||||
Useful Links | ||||||||||
Department of Public Policy |