MKT5642 - Financial Services Marketing

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

1. To provide a comprehensive understanding of the nature and key concepts of financial services marketing. 

2. To provide knowledge about designing marketing strategies for financial products and services that are both creative and effective


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 65%
Examination: 35%

The project report is to assess student's competence level to apply the learned marketing concepts to a real business situation as well as working effectively as a team. 


Regulation of the course Students need to meet the attendance requirement of the Dept. of Marketing for the completion of the course.

Examination Duration: 2 hours
 
Detailed Course Information
MKT5642.pdf