MKT5610 - Marketing Strategy and Planning

Offering Academic Unit
Department of Marketing
Credit Units
3
Course Duration
One Semester
Exclusive Courses:
FB5601 Principles of Marketing, MKT5601 Principles of Marketing
Course Offering Term*:
Semester A 2024/25

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to: 
1. Familiarize the students with marketing concepts and application in real business situations. 
2. Enable students to develop and implement successful marketing planning for a real business company.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%

Regulation of the Course 


1. Students need to meet the attendance requirement of the Dept. of Marketing for the completion of the course. 


2. Students are required to pass coursework components in order to be awarded a pass.

 
Detailed Course Information
MKT5610.pdf