To focus on business success from a big picture perspective. Using the language and mindset of business leaders, theory and practice are integrated by applying conceptual models/tools and practical advice to: define, evaluate and achieve business success - analyze organizations and their business environments - design and evaluate corporate and business (competitive) strategies - identify and understand the implications of environmental changes - and effectively manage strategy making, strategy implementation, and organizational change in different organizational contexts.

After completing this course, students should:

- be able to understand and apply the key concepts, models, and principles of strategic management to identify, describe and explain real-world business phenomena;

- comprehend the multi-faceted roles of general managers in terms of both their responsibilities to assorted stakeholders and need to integrate and coordinate the activities of various business functions;

- be able to conduct a systematic, integrated and comprehensive analysis of an organization and its business environment; - be able to identify and design alternative strategies, and to assess their suitability in different situations and contexts;

- understand the major issues and key principles involved in formulating and implementing strategy in different contexts;

- appreciate the ethical issues that general managers face and be sensitive to the social responsibilities of corporations.