MKT5630 - Cyber Marketing and Customer Relationship Management | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
The aim of this course is to provide students with the knowledge of marketing opportunities and imperatives created by the Information Age. The use of information technologies to manage customer relations will also be covered. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Class Participation: 10% In-Class Exercises: 10% Group Research Project: 40% Group Consulting Project: 40% | ||||||||
Detailed Course Information | ||||||||
| MKT5630.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
