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SM5334 - Social Media and Digital Humans

Offering Academic Unit
School of Creative Media
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Semester B 2018/19

* The offering term is subject to change without prior notice
 
Course Aims

New technologies including diverse social media (e.g., Facebook, Twitter, YouTube, blogs, and other social networking applications) have changed every aspect of our daily life and society. Students will be encouraged to capture the new social phenomena around technologies, culture, art, and society from the social-technical perspective and to discuss challenges and opportunities in the era of new media technologies. Paying special attention to understanding of computer-mediated communication (CMC) related theories, social-psychology theories, and social network theories, students will be equipped with theory-driven knowledge to explain why and how things are the way they are, which will serve as a fundamental framework for students to develop new theoretical arguments. This course has three main components: (1) to learn methodologies for empirically observing the phenomena around social media and human behavior in digital environments; (2) to discuss how social media shape people’s self-identity, perceptions of reality, social relationships, and behavior so that students can develop their own agendas; (3) to conduct a study applying relevant methods to create knowledge about each student’s subject of interest.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

SM5334.pdf

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School of Creative Media