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MS6218 - Statistical Modelling in Marketing Engineering

Offering Academic Unit
Department of Management Sciences
Credit Units
3
Course Duration
One semester
Course Offering Term*:
Semester B 2018/19

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to develop students’ ability to use statistical modelling techniques to solve marketing engineering problems. Special emphasis is placed on the data analysis and modelling of consumer opinions and behaviours.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 50%
Examination: 50%
Examination Duration: 3 hours
 
Detailed Course Information

MS6218.pdf

Useful Links

Department of Management Sciences