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MS5214 - Business Survey Methods

Offering Academic Unit
Department of Management Sciences
Credit Units
3
Course Duration
One semester
Exclusive Courses:
Course Offering Term*:
Semester A 2018/19

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to:


  • Provide students with the knowledge and skills necessary for conducting survey research.
  • Provide students with statistical techniques to help with research design, sample design, questionnaire design, data collection procedure, data analysis and interpretation and presentation of results.
  • Develop students’ computing and analytical skills through use of a common statistical package, SPSS, and real life data.

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 60%
Examination: 40%
Examination Duration: 2 hours
 
Detailed Course Information
MS5214.pdf

Useful Links
Department of Management Sciences