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FB6852P - Integrated Marketing Communication

Offering Academic Unit
College of Business
Credit Units
2
Course Duration
Intensive mode: 4 days
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to develop and improve students’ knowledge and skills on the concepts and practice in the planning, implementation and evaluation of an effective integrated marketing communication campaign.


Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
FB6852P.pdf

Useful Links
College of Business