FB6825 - Marketing Strategies for Executives in Modern China | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
What are the fundamental characteristics of marketing in China? How are the dynamic changes in China’s political and economic environment shaping China’s consumer market? In addressing these issues, the course aims to provide the theoretical background, analytical tools, and empirical contents necessary for participants to understand the market and to effectively formulate marketing strategies in China. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Continuous Assessment: 100% | ||||||||
Detailed Course Information | ||||||||
| FB6825.pdf | ||||||||
Useful Links | ||||||||
| College of Business | ||||||||
