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FB6811P - Strategic Management

Offering Academic Unit
College of Business
Credit Units
2
Course Duration
Intensive mode: 4 days
Course Offering Term*:
Semester A 2018/19, Summer 2019

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to focus on how to strategically manage firms to achieve sustainable competitive advantages. Integrating theories and practices on corporate strategic management, this course teaches students the underlying logics of strategic decision-making, conceptual models/tools and practical advice to: define, evaluate and achieve business success; analyze organizations and their business environments; design and evaluate corporate and business (competitive) strategies; identify and understand the implications of environmental changes; and effectively manage strategy making, strategy implementation, and organizational change in different organizational contexts.


Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%
 
Detailed Course Information

FB6811P.pdf

Useful Links

College of Business