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FB5806 - Challenges in Marketing

Offering Academic Unit
College of Business
Credit Units
2
Course Duration
One semester
Equivalent Course(s)
Course Offering Term*:
Not offering in current academic year

* The offering term is subject to change without prior notice
 
Course Aims
This course aims to expose and involve students in the complexities of the challenges of managing brand-marketing. Focus of the course is to apply the learnt theories and concepts to evaluate marketing practices of firms/organizations in Hong Kong (or China), particularly of the students’ own companies, and make recommendations for their future operations through class discussion/sharing and assignment presentation. 

Assessment (Indicative only, please check the detailed course information)
Continuous Assessment: 100%
 
Detailed Course Information
FB5806.pdf

Useful Links
College of Business