This course aims to train students on the theories/concepts/principles of crisis communication and management from public relations perspectives, focusing on the important concepts of strategic issue management, risk communication; thus, the contributions public relations makes to crisis communication. Due emphasis is also placed on technical aspects of crisis communication and management such as planning, development and execution of crisis communication programs in Chinese context, for business and organizations. The use of new media, in particular, is stressed. Local and overseas cases, especially the recent cases in Greater China region, will be used to help students comprehend and develop skills dealing with crises in reality.

Continuous Assessment: 60%

Examination: 40%

Examination Duration: 2 hours