COM5401

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COM5401 - Advertising Production and Management

Offering Academic Unit	Department of Media and Communication
Credit Units	3
Course Duration	One semester
*Course Offering Term:**	Semester A 2018/19

* The offering term is subject to change without prior notice

Course Aims

This course aims to

examine the strategic, creative and aesthetic theories and techniques of developing and managing advertising campaigns in international and local contexts, including the Greater China region.
discover the fundamental principles and practice of advertising across a range of communication channels like print, TV, radio, the Internet and various new media.
analyze advertising, marketing and persuasive communication in diverse social and cultural contexts through case studies, practical examples, interactive activities, and hands-on exercises, supported by the integration of new media in the learning process and deliverables.

Assessment (Indicative only, please check the detailed course information)

Continuous Assessment: 100%

Detailed Course Information

COM5401.pdf

Useful Links

Department of Media and Communication