MS5214 - Business Survey Methods | ||||||||||
| ||||||||||
* The offering term is subject to change without prior notice | ||||||||||
Course Aims | ||||||||||
This course aims to: • Provide students with the knowledge and skills necessary for conducting survey research. • Provide students with statistical techniques to help with research design, sample design, questionnaire design, data collection procedure, data analysis and interpretation and presentation of results. • Develop students’ computing and analytical skills through use of a common statistical package, SPSS, and real life data. | ||||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||||
Written Test 15% & Examination (2 hours) 40%: 55% Group Project and Presentation: 45% | ||||||||||
Examination Duration: 2 hours | ||||||||||
Detailed Course Information | ||||||||||
MS5214.pdf | ||||||||||
Useful Links | ||||||||||
Department of Management Sciences |