MKT5644 - Electronic Marketing | ||||||||
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| * The offering term is subject to change without prior notice | ||||||||
Course Aims | ||||||||
This course aims to provide students with advanced knowledge of the fundamental and critical impacts of Internet and how it changes traditional marketing. Prevailing techniques in understanding e-marketing opportunities, challenges, and strategies and design of e-marketing plan will be included. | ||||||||
Assessment (Indicative only, please check the detailed course information) | ||||||||
Individual Task: 40% Group Case Analysis: 20% Group Project: 40% | ||||||||
Detailed Course Information | ||||||||
| MKT5644.pdf | ||||||||
Useful Links | ||||||||
| Department of Marketing | ||||||||
