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IS5941 - Social Media Applications

Offering Academic Unit
Department of Information Systems
Credit Units
3
Course Duration
One Semester
Course Offering Term*:
Semester B 2014/15

* The offering term is subject to change without prior notice
 
Course Aims

This course aims to develop students’ knowledge and skills to apply and manage online social media tools and business models to strengthen marketing and other business operations.

Assessment (Indicative only, please check the detailed course information)

Participation: 10%
Team Project: 40%
Course Blog: 10%
Examination: 40%
Examination Duration: 2 hours
 
Detailed Course Information

IS5941.pdf

Useful Links

Department of Information Systems